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Gen Z's perfect future is fueled by civility, curation, and ... conspiracy?

Tapping into the fountain of youth with Rachel Janfaza
Wow filmed on a microwave yet again, is it sabotage? One day I’ll figure it out!

“I think the end goal is reputation.”

We severely underestimate how much having a public-facing brand matters to young people. Our collective failure to understand this and Gen Z’s other tentpole values is the reason reading The Up and Up is absolutely essential in this house.

Rachel Janfaza might not …

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